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Skills and Experience in B-to-B and B-to-C Marketing Include:

• Development of Integrated Marketing Programs

Hiring and Leadership

Sales and Account Management: Individually and as Part of a Team

Proposal Writing

Development and Production of Sales Materials

• Creation of Added Value Programs for Advertisers

• Management of PR Agency Relationships

• Structuring and Negotiating of Win-Win Partnerships

• Customer Acquisition Strategy and Implementation

• Website Design and Writing

• Email Blasts

• Creation of Micro-Sites

• Development and Management of Online and Offline Consumer Promotions

• Writing and Production of Print, Video and Online Marketing Collateral

• Business Sponsorships for Special Events

• Event Planning and Execution

• Product Merchandising

• Consumer Surveys

• Vendor Selection and Management

Art photography by Maurizio Sainaghi - Nice, France: matesa@wanadoo.fr   Tel - (011) (33) 493072473.