Biography
Patricia is
a results-driven, well-rounded marketing and communications professional
with over 20 years of experience in both corporate and entrepreneurial
environments.
As a consultant
since 2003, Patricia has delivered a mix of strong strategic thinking,
flexibility, a client-centric focus, and the ability to implement
creative, budget-conscious solutions with attention to the big picture
as well as the critical details.
Patricia graduated
from NYU with a degree in Journalism (Phi Beta Kappa) and
earned her M.B.A. in Marketing and Management at Columbia Business
School. She is currently pursuing a Certificate in Digital Media
Marketing at NYU School of Professional Studies. Strategic
and tactical planning; project management under tight deadlines;
design of special events; development of marketing communications;
and sales are all areas of agility and particular expertise. Media
has been Patricia’s main focus for over 12 years; however,
she has also completed projects for other businesses as well as non-profit
organizations.
Before consulting,
Patricia spent six years at Scholastic, Inc. She began as a Promotions
Manager in book clubs, providing team leadership to writers and designers
and launching creative promotions linked to children’s books
and authors. She was promoted to Director to write and implement
the business plan for a web-based children’s book program to
be sold to corporations as a discount benefit for their employees;
she managed this new business and grew its corporate client base
from 30K to 1MM employees in under a year.
Before leaving
Scholastic to pursue consulting, Patricia directed online initiatives
to integrate the marketing of Scholastic products with direct marketing
of products from the company’s newly acquired Grolier Division.
Early in her
career, Patricia served as a Product Manager at Alitalia Airlines,
growing low-season traffic from strategic consumer segments. While
in her 20s, she was Manager of the Foreign Students Program at Accademia
Internazionale di Lingue in Florence, Italy, launching a new business
for the school and bringing in over 500 additional enrollments per
year. Patricia is fluent in Italian and is an accomplished cook and
a passionate foodie. |
